Another win for local PR company

Macclesfield-based Skout has won an integrated PR and content brief from temporary labour supply management specialist Comensura – part of Impellam Group, the UK’s 2^nd largest staffing company. Skout will deliver a single programme that will see Comensura build its brand identity across multiple channels within new and existing market sectors.

Comensura is a managed service provider specialising in the fast growing non-permanent and contingent workforce sector. It helps organisations to manage their temporary staff costs, recruitment agency supply chain, internal demand and overall performance through a neutral vendor managed service.

Skout’s programme for Comensura will leverage newsworthy temporary labour topics in areas including health and social care. Skout will use its Natural Storytelling approach to generate credible media coverage and content for Comensura in a range of national and trade media.

Skout was chosen by Comensura due to its extensive knowledge of the procurement sector, with its other clients including Wax Digital, ESPO and Optimum Procurement Group.

Jamie Eaton, Head of Marketing, Comensura, comments “We wanted an agency with knowledge of procurement with strong references in the market that could run a single integrated content and PR programme offering value for money. Skout has a strong focus on B2B meaning it understands how to articulate business issues in a creative and compelling way.”

Rob Skinner, managing director of Skout PR, comments “We’re delighted to be working with Comensura. With temporary staffing being a hot B2B PR topic at the moment we look forward to helping the company take advantage of the news agenda.”